![]() Maybe two or three times a year I’ll have a sip of tequila, which I think is aromatic. What’s your favorite wine, or do you prefer spirits? Jobs will be compromised, salaries will be diminished, companies will be diminished-it will have a pervasive effect on our industry, which is a multi-billion dollar industry across the country. You won’t collect taxes, you’ll shut the market down. There are truck drivers, and warehouse men and women, and salesmen and saleswomen across this country who sell European wines in all markets who will be severely compromised by this decision. I placed an order for sparkling wines, some of our own brands that that I want to get in by late January, a year’s supply of them. There’s a mad dash to bring some wine in. Everyone is working very hard to figure it out and build timelines. We’re all in a wait-and-see mode but we’re all preparing for the worst. It’s got everyone’s attention in the industry, no question. What are your thoughts on the proposed 100% tariffs on European still and sparkling wine? It’s on display in the store and I don’t particularly want to sell it. And when Warhol died later in the 1980s, we put the rest of them on sale. We labeled them all.put them in the catalog, raised the price, sold through them, held some back. This is probably the first bottle signing that ever happened at a store. You think he would do it?” Andy Warhol agreed and, in kind, he received a $25 store credit for every bottle he signed. We’d like to have him back to sign all of our stock of large format. (Jack’s son, who stepped down as chairman in 2008) was at a party and ran intoīusiness manager and said, “Andy came by the store and signed some bottles. Wrap on them and upped the price by $20 and a couple of weeks later, The Mouton ’75 had come in and he saw his art all over the store and he said to the sales clerk, “I’ll sign a few of these.” (Contemporary artists create a new artwork for the label of every Mouton vintage and Warhol created a work for the ’75 label.) He signed a few. What else can you tell me about the Sherry-Lehmann culture? There is a rich history to this place that I fell in love with.Īndy Warhol signing a large format bottle of Chateau Mouton Rothschild 1975, featuring his artwork, at Sherry-Lehmann. What this is, is a resource, not just for the art and everything else that was in it, but for pricing.Įconomists every now and then would call me and say, “we're looking for Champagne pricing from the ’40s.” There were no records of it really, except for at that time the Sherry Wine & Spirits Catalog. We had them digitize all of our catalogs from the ’30s, ’40s, ’50s, ’60s. I had a real interest in the history of this place. And also learning about the business of selling wine and spirits, which is highly regulated.Īs much as you might say I got the wine bug, I got the Sherry-Lehmann bug. I was reading voraciously and, immersing myself in it, and the stuff that we do. ![]() I probably ran a wine education class before I ever thought of taking one. I learned by reading and by tasting at the store. So we did not have the scotch glasses he was asking about.ĭid you go through any formal wine training? Version of a single malt glass, which is shaped like a tulip. And I say, “Harrison Ford’s here, he wants to know if we carry scotch glasses.” I turn around and (Ford) had followed me to the back of the store, and now he’s standing next to me!īy law, still to this day, we can’t carry rocks glasses. says: “Do you guys carry scotch glasses?” I walk to the back of the store to see the manager. The first day I was on the sales floor, it was late Monday morning, and I looked up and What was it like when you started at Sherry-Lehmann? One of Sherry-Lehman’s signature features is a catalog the store has been producing since 1935 that included articles from the celebrated food writerĪdams, now 53, recently spoke with Penta about his experience getting steeped in learning about fine French wine, and the celebrities he came to know as customers while he rose through the ranks, becoming a partner in 2005 and CEO in 2009. The Aaron family bought their competitor, & Spirits that was founded by one-time bootlegger As CEO, and co-owner, he is a keeper of the history of a family-run business originally known as Adams applied and unwittingly began a 22-year journey learning about wine, and the history of a New York institution that is now 85 years old.
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